News > The Sleep Set
Five international names are confirmed for this year’s Sleep Set competition in which concept rooms explore new perspectives in hotel guestroom design
Sleep 2016, the global hotel design event will be exploring the ‘Science of Tribes’ through an exhibition, conference and concept installations on 22-23 November in the Business Design Centre London.
Our London studio has been invited to design a Sleep Set for this year’s show. The theme, ‘The Science of Tribes’, based on Sinus-Milieus research into customer segmentation, is to be explored, interpreted, debated and re-imagined into the hotel context. Aukett Swanke will be designing a room for the ‘sensation oriented’ tribe.
See more here and follow our website and social channels for updates over the next few months.