News > Azzedine Alaïa Boutique Shortlisted for FX 2019 Awards

20 September 2019

We are delighted that our flagship store for Azzadine Alaia at 139 New Bond Street has been shortlisted in the 2019 FX International Interior Design Awards in the Retail Space category. The winners will be announced at the awards ceremony on 27th November.

The store, for client Richemont, opened in April 2018 and is designed as a showcase for the renowned couturier’s fashion and merchandise.  An elegant new timber shopfront is set into the retained and restored granite arch on the New Bond Street facade, and the restrained and minimal interior is populated by a series of bold sculptural interventions.

A dramatic steel spiral staircase with a clear glass balustrade links all three principal retail levels and is the primary visual focus as you walk into the store. The finishes palette within the store is restrained to provide a neutral background against which the furniture, lighting, sculptural displays and the merchandise itself is set. Services are exposed, but match the ceiling colour to reduce their visual prominence. Bursts of rich orange appear via the display elements, designed by Pierre Paulin in this colour exclusively for the store.

The project adds to an already extensive retail portfolio in our London studios for clients such as FenwickThe Royal Exchange, DunhillMarks and Spencer, Huishan Zhang, Chrome Hearts and the Phillips Gallery and Auction House.
For any queries regarding this project, please get in touch with Suzette Vela Burkett or Simon Davies.






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